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Album Details
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· Produced By: Not Listed
· Running Time: 52.11
· Release Date: April
· Released: EU
· Genre: Modern Melodic Rock
· WebLink: Swirl 360
· LabelLink: Atenzia
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Artist Bio
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The past few years have seen the lives of Swirl 360s Kenny and Denny Scott quite literally live up to the name of their band.
The brothers landed a major label record deal in 1997, recorded and released an album, then watched helplessly as their lives went through a tumultuous period of upheaval, which almost saw the duo quit the music business for good.
But now things have come full circle. With Atenzia Records new release, California Blur due out fall 2004, Swirl 360 make a triumphant return with a long-awaited sophomore record which, as vocalist and co-songwriter Kenny Scott admits, stands testament to the bands endurance and talent.
"California Blur has lyrics which really mean something," Kenny says. "The song itself is an anthem for people following their dream and the album speaks of our survival in Los Angeles, the town that eats you alive. The record couldnt have come together any better and we finally got to make the rock record we always wanted to make." "It reflects what we have been through since Ask Anybody," adds Denny. "It has been a roller coaster ride with many ups and downs."
That roller coaster ride began in 1997 when the brothers self-penned melodic pop songs generated a huge buzz that saw them eventually sign with Mercury Records under the guidance of industry heavyweights Steve Greenberg and Danny Goldberg. Debut album "Ask Anybody" was crammed with the sort of classic yet contemporary pop-rock that marked Swirl 360 out as a real emerging talent.
The single "Hey Now Now" was a hit at radio and the album received glowing praise from Rolling Stone among others. Then, just as the duo were fulfilling their dreams and seeing the fruits of years of dedication and hard work, Swirl 360s world was literally turned upside down by an all-too-familiar tale of music industry politics.
A philosophical Denny takes up the story: "What happened was, Universal bought Polygram and Mercury was dissolved," he explains. Bruised but undeterred, Kenny and Denny continued writing in the hope of securing another deal. They landed two songs, including "Okay", in the soundtrack for National Lampoons Van Wilder, yet no deal came out of that opportunity.
Then Atenzia Records came calling. "It was frustrating and we needed a break from it all," recalls Kenny. "Denny and I didnt speak for three months, we were ready to call it quits, but thats when the Atenzia deal chimed in. It was awesome. Right when you are about to call it a day is when the thing pops up in your face."
With “California Blur”, the band has returned re-energized and rejuvenated with an album more honest than its predecessor, more personal and more powerful. From the urgency and attitude of opening salvo “Oblivion" to the delicate and heart-rending theme of album closer "Okay", Kenny and Denny document the musical and spiritual journey they have been on. And if the duo sounds like musicians playing with more conviction, its because they are.
Recording “California Blur” over a two-month period at producer Evan Frankforts Lake Arrowhead base provided real creative impetus for Kenny and Dennys and new band mates Chad Salls (former bassist for Color) and Luke Adams (touring drummer for Pete Yorn). The album also has some amazing guest players, such as Roger Joseph Manning, Jr. (Jellyfish, Beck), JJ Farris (Tories) and top LA session guitarist, Tim Pierce.
“California Blur” proves the staying power of two brothers who have made music together all their lives, "Ever since we were little, we have always had this path we wanted to follow of being in a band and making music," says Kenny. Weve been through it all, from a deal to no deal and now to finally making our second album. What a learning experience, were ready for anything now!"
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